• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.

Menu
  • Sellmark Headquarters, Mansfield, Texas

    Sellmark Headquarters, Mansfield, Texas

  • Southern Crossbow
  • Sellmark Headquarters, Mansfield, Texas

    Sellmark Headquarters, Mansfield, Texas

  • Pulsar
  • Jeff Murray, Vice-President of Sales

    Jeff Murray, Vice President of Sales

  • Firefield
  • 12 Survivors
  • Chris Aylar, Director of Domestic Sales

    Chris Aylor, Director of Domestic Sales

  • Sightmark

BRANDS THAT SELL®

Sellmark is dedicated to making brands that sell and has accomplished this by developing, acquiring, manufacturing, marketing, selling, and distributing outdoor products.

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Brands

Firefield Designed to hold up to heart pumping fast- paced combat in the field and hunting and tactical applications, the Firefield line consists of shooting accessories that are compatible with Xtreme shooting guns, AR15's, shotguns and pistols. Firefield products are developed by former competitors and weapons experts, so we know what you need to succeed. www.fire-field.com
Victory Justifies Everything!
Pulsar Pulsar products are manufactured with the professional individual in mind. Built on a mil-spec platform, Pulsar provides advanced night vision products for military, law enforcement & consumer applications. Pulsar strives to provide consumers with the latest innovations in technology with the highest quality. www.pulsarnv.com
Image Quality
Sightmark Sightmark manufactures award-winning products that include riflescopes, gun sights, laser sights, night vision, range finders, flashlights, boresights and other shooting accessories. Sightmark products are designed for hunting, shooting and tactical uses. This Triple Duty concept ensures that every Sightmark product can be used for any tactical, competition shooting or hunting needs. www.sightmark.com
Make Your Mark
12 Survivors 12 Survivors is a modern brand concept built around a creed of positive principles. The brand supports the outdoor lifestyle by providing quality products, such as multi-tools, various knives, tents, first aid kits and backpacks that cater to hikers, campers, preppers, survivalists and anyone else who wants to take a hands-on approach to the outdoor lifestyle. www.12survivors.com
We Are One. We Are Survivors!
Southern Crossbow MANSFIELD, TEXAS – Southern Crossbow is built on the idea of integrating age-old American resourcefulness and perseverance with modern equipment. These one-of-a-kind, tactical crossbows are different than the typical genre of the traditional crossbow market. Southern Crossbows incorporate the style and customizable traits of a tactical weapon’s platform with an innovative crossbow structure. www.southerncrossbow.com
Where Technology Meets Tradition.

Latest News

NRA Tradeshow Houston, TX May 3, 2013
NRA Tradeshow
Lt. General Lynch Sellmark receives a visit from three star general December 08, 2011
Lt. General Lynch
Arms & Hunting Trade Fair Sellmark will attend the annual Arms & Hunting Trade Fair in Moscow, Russia. October 10-13, 2013
Arms & Hunting Trade Fair
Milipol Paris 2013 Sellmark plans to attend The 18th Milipol Paris exhibition at Paris Nord Villepinte. November 19-22, 2013
Milipol Paris 2013