Who We Are

Sellmark Corporation is dedicated to making innovative brands that sell for the outdoor lifestyle industry.
Sellmark has continually launched new products in categories such as night vision, lasers, boresights, reflex sights, scopes, flashlights, binoculars, GPS and outdoor accessories that are underserved by other companies. Founded in 2000, Sellmark and its brands are growing in more than 52 countries and prestigious retailers such as Cabelas, Dick’s Sporting Goods, Academy, Gander Mountain, Frankonia and more quality retailers
in every state.

Vision & Mission

Sellmark’s first priority is to provide customers with the best value in consumer outdoor products by integrating the latest technologies, designs, operational excellence and marketing efforts in order to produce products that enrich people's experience outdoors. This is obtained by bringing them closer to their surroundings. Our objective is bringing uncommon quality, innovation and price together for maximum inventory turnover and profitability for our retail partners. Sellmark has dominated consumer night vision and is already a leader in boresights, reflex sights, varmint riflescopes, digital fusion products and hunting accessories.


Why choose us?

  • Variety of Products For Today's Shooting Enthusiast
  • Oustanding Customer Service & Technical Support
  • Highest QualityTactical & Hunting Accessories
  • Award Winning Products & Brands

It has been an absolute pleasure working with Sellmark for the
past couple of years. Sellmark’s service is second to none. Their
response to any question I have is within the hour of it being asked.
Sellmark continues to lead the way with new and exciting products from
year to year. Sellmark’s pricing is excellent. The quality of
products they put out for the money is something The Sportsman’s Guide
is always looking for. I really enjoy working with everyone at
Sellmark. -Pat Murphy, Director Sportsman's Guide