• Our Vision

    To be the number one developer of brands and products for the outdoor lifestyle markets.

  • Our Purpose

    To improve the lives of our consumers by providing products of superior value that promote a healthy outdoor lifestyle, create precious memories and experiences, enhance safety and protection from harm, increase mobility and comfort, and feature the latest technologies to better accomplish outdoor activities.

  • Our Core Values

    • Ethics
    • Hard Work
    • Realizing Our Potential
    • Continuous Learning
    • Customer Focus
    • Innovation and Creativity

  • Statement of Quality

    Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.


Sellmark Makes Top 100 List

Sellmark James Sellers and Chris Aylor

Sellmark® Named One of the Fastest-Growing Private Companies in Dallas

Sellmark Corporation, an optics manufacturer located in Mansfield, Texas, has been ranked at No. 57 on the prestigious Dallas 100 Awards List. The list, compiled by the Caruth Institute for Entrepreneurship at Southern Methodist University and published by the Dallas Business Journal, details the top 100 fastest-growing private companies in Dallas area.
“The success of our unique approach to integrating sales and marketing to serve our customers made us a likely candidate for the 2013 Dallas 100 list,” said Chief Executive Officer Dianna Sellers. “We are honored to be publicly recognized for the growth we’ve experienced.”
This is the first year that Sellmark has been included on the list. Each year, the Dallas 100™ Awards identifies rapidly growing, privately held companies based on criteria including legal status, location, sales history, credit report and character. The top 100 companies were honored at the Omni Hotel in downtown Dallas with a formal dinner reception and a keynote speech from Jack Matthews, CEO of Matthews Southwest real-estate development company and lead developer of the Omni.